Website redesign

A website redesign that keeps what works and fixes what doesn’t

Website redesign services for established UK businesses. We audit what your current site already does well, keep the pages and rankings you have earned, and rebuild the rest around how your buyers actually decide.

Chelmsford basedrebuilt, not restarted
Bespoke Webflowno templates
1–3 weekstypical project
No tie-inssupport when you want it

Redesign, not restart

Most redesigns go wrong in the same three ways

Rankings get thrown away with the old URLs. The new site looks better but converts worse, because nobody asked what the old one was doing right. Or it launches beautifully and nobody can update it. All three are avoidable.

Keep your rankings

Every existing URL mapped to its new home with 301 redirects, and your best-performing pages identified before anything changes.

Fix what loses enquiries

We find where visitors drop out of the current site first, then design the new one to close those gaps.

Yours to run afterwards

Built in Webflow with training, so your team can edit pages and publish without coming back to us.

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Why it matters

Most business websites look fine but don’t sell. We build sites that work as hard as your best salesperson.

What’s included in a website redesign

An audit of what you have, a plan for what changes, and a bespoke build in Webflow — fast, secure and yours to run.

Discovery & strategyWho your buyers are, what they need to see, and the structure of the site, agreed before any design.
Bespoke designConversion-led design for desktop and mobile. No templates, no plugins to patch.
SEO-optimised buildClean page structure, metadata, fast loading and schema where it helps you rank.
CRM-connected formsEnquiries routed into HubSpot or your CRM, so every lead is captured and followed up.
CMS + trainingAdd news, case studies and jobs yourself, with training so your team is confident from day one.
Analytics & trackingSet up so you can see where enquiries actually come from and what they are worth.

How a project runs

Most projects take one to three weeks from kick-off to launch. You know what’s happening each step of the way.

DiscoveryWorkshop, competitor review and site structure.
DesignBespoke page designs, with rounds of feedback.
BuildWebflow build, content and SEO set up.
LaunchTesting, 301 redirects, training and go-live.
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Worried about losing your Google rankings?

This is the single biggest risk in a redesign, and it is entirely preventable. Before anything is designed we record which pages bring in traffic and enquiries, carry over your titles and meta descriptions, and map every old URL to its new home with 301 redirects. The rankings you have earned move with you.

Read the website redesign checklist  ·  Get a free website audit

Frequently asked questions

How much does a website redesign cost?

It depends on how many page types there are, whether the content is rewritten, and what has to integrate with it. After a short call we give you a fixed quote, so you know the full cost before work starts.

How long does a website redesign take?

Most redesigns take one to three weeks from kick-off to launch. The variable is usually content and feedback rather than build time, so we agree who is supplying what at the start.

Do we need a full redesign, or just improvements?

Often improvements are enough. If the structure is sound and the site is quick to update, fixing messaging, page speed and the routes to enquiry gets you most of the result for a fraction of the cost. We will tell you if that is the case rather than selling you a rebuild.

Can you move us from WordPress to Webflow?

Yes, and most of our redesigns are exactly that. We keep the content and rankings that perform, rebuild in Webflow so there are no plugins to patch, and train your team to run it. If staying on WordPress is the better call for you, we will say so.

Find out whether you need a redesign or a tidy-up

Tell us where your website is falling short and we’ll tell you honestly what we’d change — including if a full rebuild isn’t worth it.