WeAreNewVisionBook a strategy call ↗WeAreNewVisionBook a strategy call ↗Webflow, GoHighLevel and a joined-up sales engine for Illuminati Lighting
A luxury Webflow website connected to GoHighLevel CRM, structured sales pipelines, cleaner customer data, lead routing, segmentation and marketing automation.
Visit live site ↗Illuminati Lighting UK sells bespoke lighting through several customer journeys: design-led projects, trade and specification relationships, and products ready to ship. The website, historical contact data, sales pipeline and marketing channels needed a common structure so enquiries could be followed up reliably without adding another layer of administration.
We designed and developed a Webflow experience that gives luxury lighting room to shine while making it easier for visitors to explore products and enquire. E-commerce and trade/affiliate journeys were organised around the different ways customers buy. The build was supported by structured pages, on-page SEO, redirects and tracking work to protect discoverability during migration.
Using GoHighLevel — branded My Instant Business — we structured two distinct opportunities pipelines: Design & Build for specification-led projects and Ready to Ship for faster product sales. We cleaned and organised customer records, established fields for customer type, sector, relationship stage and service interest, and configured lead ownership so new enquiries were routed to the right sales contact with a fallback. This creates usable segmentation and clearer next actions instead of an undifferentiated contact list.
We connected Webflow enquiries with the CRM, preserved source information for attribution, and designed the follow-up journey around alerts, permission-aware email nurture and useful segments. The emphasis was on timely, relevant communication without treating every contact as a prospect or sending campaigns before consent and tracking checks were in place.
Search, paid-media and email activity were planned around the same customer data and buying stages, with reporting designed to distinguish website traffic from enquiries and sales opportunities. Consolidating contact, pipeline and marketing tasks in a coordinated system reduces duplicate data entry and unnecessary software overlap while making it easier to measure acquisition cost and time to conversion.
Illuminati has a clearer operating model for taking someone from an initial product or project enquiry through qualification, quoting and ongoing marketing. The benefit is a more scalable lead engine, better sales visibility and less manual reconciliation between channels. Specific cost savings and conversion improvements have not been independently quantified here.
Services we provided
I've worked with the New Vision team for several years now and have always been chuffed with their creativity and knowledge to position us in the best light. They're never short of ideas, and consistently go the extra mile. On more than one occasion they've stepped in and helped us out when other providers have left us in difficult positions. Their advice is always clear and considered, which is why I've introduced them to the whole team here at Illuminati Lighting. They've become a trusted partner we rely on.
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