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Hospitality group

The Channels Group

The Channels Group: faithful Webflow rebuilds and better content control

78%
takings up in one area after a campaign
5
disciplines delivered
The Channels GroupThe Channels Group
The Channels GroupThe Channels Group

The story

Pixel-faithful rebuilds of existing venue websites in Webflow, editable content systems and a Buzz in the City lead-capture site. Public launches are forthcoming.

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The challenge

The Channels Group operates multiple hospitality, weddings, dining and events experiences with different audiences and seasonal content needs. Its existing websites had established designs, but updating them was cumbersome and depended too heavily on technical support. The group needed more editorial control without risking inconsistent layouts.

Faithful site rebuilds

We rebuilt existing venue websites in Webflow, deliberately matching their established designs closely rather than imposing a wholesale visual redesign. The work translated the existing page layouts into reusable components with responsive desktop, tablet and mobile behaviour, preserving the familiarity of the brand and customer journeys.

Content editing without breaking the design

A central requirement was making content easier for the Channels team to maintain. We organised shared page components, CMS-driven content where appropriate and permission-conscious editing workflows. Staff can update agreed text, imagery, files and seasonal information without needing to change the underlying templates, navigation or booking functionality.

Multi-venue journeys and lead generation

We worked across the wider group experience, including Channels and Little Channels, with journeys for weddings, dining, venue hire, accommodation and golf. Brochure enquiry forms and related calls to action were considered as part of the commercial experience. We also created Buzz in the City, a dedicated lead-capture website, to support a separate marketing route.

Cross-channel creative and collaboration

Alongside the builds, our work included brand assets, collateral, photography and videography support. Linked Figma prototypes enabled stakeholders to review desktop and mobile designs, comment directly and refine content before implementation.

Rollout

The rebuilt sites and lead-capture experience have been developed, with public launches forthcoming. The case study focuses on the finished development and content-management approach; live links will be added when the relevant websites are released.

Services we provided

What we did for this client

CLIENT VIEW

Working with Rob and his team is a pleasure. They really understand what we need to succeed and consistently deliver outstanding results efficiently. Their fast turnarounds and high-quality website builds have been excellent, and we especially loved their collaborative Figma designs where our whole team could add comments — no change was ever too much trouble.

The Channels Group

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