Taj Mahal Night

The challenge

Taj Mahal Night, an Indian takeaway, needed a brand that reflected the rich, vibrant culture of India while signalling a modern, high-quality food experience.

Our approach

We started with a new logo, drawing on elements of Indian architecture and cuisine and pairing them with a bold, elegant typeface. From there we built out the wider brand identity and guidelines, then designed posters and social media graphics that showcase the dishes and build anticipation for every order. The result is one consistent look across print and the takeaway’s Facebook page.

The result

Taj Mahal Night now has a complete identity – logo, brand guidelines, posters and social post designs – created to help it attract more customers and stand out in a busy local market.