Pathway 2 Privacy

The challenge

Pathway 2 Privacy is a UK data protection consultancy. A legacy WordPress website and spreadsheet-led contact handling made it harder to connect marketing activity, enquiries and commercial follow-up. The project called for a clearer market position, a structured lead engine and a CRM that the team could use day to day.

Research and market strategy

We audited search visibility, reviewed competing consultancies and analysed commercial keywords by service and sector. Rather than optimise for traffic alone, we mapped buyer intent around GDPR consultancy, outsourced DPO, audits, DPIAs, breach support and industry-specific needs. That informed the site structure, calls to action and campaign priorities.

Webflow: built around the buyer journey

We rebuilt the site in Webflow with dedicated service and sector landing pages, clearer navigation and a Free Data Protection Review route for visitors ready to speak. Pages were planned with headings, metadata, structured content and accessible imagery; migration and technical SEO were incorporated into the launch approach.

HubSpot CRM and lead management

We configured HubSpot as the operating centre for enquiries and customer relationships: structured contact information, deal stages, ownership, forms, segmentation and consistent follow-up. Bringing website enquiries into a central CRM reduced reliance on disconnected spreadsheets and manual reminders, while giving the team a view of pipeline activity and next actions.

Automation and campaign readiness

We designed the enquiry-to-follow-up process around notifications, task hand-offs, appropriate email journeys and reporting. Permission management and consent-aware segmentation were integral, particularly important for a business that advises clients on privacy. The marketing foundation also supports later SEO, email and paid campaigns with clearer attribution and less duplicated effort.

Operational value

Instead of buying isolated tools, Pathway 2 Privacy gained a joined-up website, HubSpot and lead-management structure that makes business development more repeatable. The approach is intended to shorten time to follow-up, reduce administrative cost per enquiry and improve visibility of acquisition efficiency. No specific percentage savings or revenue uplift are claimed without a verified baseline.