Marks & Spencer

The challenge

Marks & Spencer was opening a brand-new, technology-led store at Stanway Retail Park in Colchester. They needed a local team who could capture the launch properly — the store, the customers and the moments — without getting in the way of a live opening day.

Our approach

We planned the shot list with the store team in advance, covering the new in-store technology, the customer experience and the opening itself. On the day we worked around trading, shooting discreetly to capture the opening.

The result

A full, edited set of launch imagery, ready for internal and press use.