House of Informotion

The brief

House of Informotion is an artistic and creative consultancy that needed a distinctive identity to represent its name and creative approach across different applications.

Logo and visual identity

New Vision developed the logotype and typography, exploring how its letterforms and visual treatment could give the brand a recognisable character. The work considered both the standalone identity and how it would translate into real-world use.

Design applications

We presented the branding through a series of logotype studies and a T-shirt mockup. These show how the design works beyond a flat logo, retaining its identity when placed on merchandise and supporting materials.

The outcome

A distinct, flexible visual identity with documented typography, logo artwork and example applications. The gallery shows the design work itself rather than claiming unmeasured commercial results.