Embark Development Group

The challenge

Embark Development Group works in property acquisition and sales, with much of its work in London. It needed a modern, professional and memorable brand identity that reflected its values, vision and mission.

Our approach

We researched Embark’s audience, competitors and industry to shape a brand strategy, then designed a simple, distinctive logo. The colour scheme draws on the Gherkin building in London, connecting the brand to both construction and the city where it works. We produced brand identity guidelines and social media graphics so the brand looks consistent on every platform. The core branding project took around four weeks.

The result

Embark has a consistent identity across its channels – and the relationship went well beyond one project. Mahi Chowdhury has worked with Rob for nearly two years across all of Embark’s projects.