Increasing Restaurant Sales With Google My Business

Over 5 billion searches are made daily through Google. This article will advise increasing your exposure and sales with customers through Google my business.

What is a Google My Business Profile?

Have you ever searched Google or Google Maps and seen a business pop up with pictures and reviews? That's a free Business Profile on Google My Business.  

Over five billion searches are made each day through Google. As the main search engine globally, Google has developed a way for businesses to stand out: Google My Business. Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google.

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Why have a Google My Business Profile?

By creating a Google my business profile, potential customers can see your business when carrying out Google searches and viewing Google Maps. Businesses that fill out their profile are almost twice as likely to be considered reputable by users.

In today's world,  management of your business’s online presence can make the difference between a profitable business and an unprofitable one. Recent research by Think With Google shows that almost 60 percent of millennials start their search just an hour before they visit a restaurant. If potential customers can’t find your business or aren’t impressed, they will likely visit your competitor.

A google my business listing gives potential clients easy access to your opening hours, phone number, website and directions with a click of a button. Google provides this service free of charge. Customers can also see busiest hours as well as review ratings. This is essential for sales as profiles are 29 percent more likely to lead to a purchase once they're complete. People look for signals that a business is real, active, and trustworthy when they're searching online.

Having a google my business profile will also help you appear higher on google search results, if you fill your profile with the right content.

Below is an example of how your business will appear on local search results. Your business will appear below the cost-per-click ads at the top of the search results and before organic results.

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How to get a stunning Google My Business Profile

New Vision Marketing can get your Google My Business working for you within days, including your own URLs for specific actions, for example::

  • Placing an order
  • Reserving a table
  • Viewing menus

 

Photos increase traffic by 42%

Food is a visual experience and businesses can use this to their advantage. Post appetising images that make users' mouths water. We'll ensure your site is updated with images including  new dishes from the menu. 

Uploading photos is crucial as businesses that have photos receive 42 percent more requests for directions than those that don't. If images are pixelated, grainy, or poorly lit, they may not whet the appetite of your prospects.

 

Engage with customers who post Google My Business reviews

Food businesses thrive on repeat customers. Some of the best users of Google My Business engage directly with reviews that past customers have posted online. Users are notified whenever a business owner replies to their reviews. Most people really appreciate it when businesses say thank you for a positive review and reply constructively to any feedback points or suggested improvements.

When it comes to negative reviews, restaurants that respond quickly and with empathy show existing and potential customers that they care. Sometimes simply taking the time to respond is enough to convince an unhappy user to give your business another chance. Even if it doesn't, your response shows future customers that you're engaged and authentic.

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Test and Improve

Google My Business provides a dashboard with useful insights into what inspires prospective customers to visit. You can log in to see where potential customers are located, what time they visited the page, the photos they engaged with, and which buttons they clicked on. It's also possible to see how many calls you've received through your listing.

Top performing restaurants on Google My Business use this information to make their profile more effective. They update their opening hours, regularly tweak their copy, add more photos, and respond to reviews. Online feedback is especially insightful because people often talk about the dishes they did or didn't like, and whether staff made a good impression. This is useful information for making wider business improvements.

 

Stay Current

Once you have your profile, you should review it monthly to make sure the information is still accurate.  Using calendar events such as Valentine's day, Christmas, or Mother's Day to create holiday-specific promotions. This helps reach new customers who are searching for gifts or ways to celebrate. 

Additionally, many businesses are not currently updating their customers on the regularly-changing practices and opening hours due to Coronavirus. Google My Business can be a good way to ensure that customers know your policies and health and safety procedures. The peace of mind this information brings will make them more likely to visit.

Creating a profile will help your restaurant make the most of its online presence. New Vision Marketing in Chelmsford can help you take your profile to its full potential and engage with new prospective customers who are looking for a dining venue just like yours.

If you would like your Google my business profile created and managed correctly to get more sales, NV Marketing can help. Contact us today to find out about our one-time set up fee or a monthly retainer where we continually boost your online presence with Google My Business expertise.

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