How to use Linkedin marketing to generate sales effectively for B2B businesses

This blog discusses the ways that your business can benefit through using LinkedIn. By being able to access 500+ million people, you can find new talent, whilst also being able to connect with other businesses to help you enhance relationships and build new connections.

The Importance of Linkedin for B2B Sales Development.

LinkedIn is a powerful tool for business-to-business lead generation, notably, it is the largest B2B social media platform globally. It's also a great way to connect with other professionals and build your network.

LinkedIn helps people connect with others who have similar interests or work in similar industries as them. This makes it easier for them to network with other people who can help them advance their careers or get jobs within their field of expertise. For example, if you're looking for a job in marketing but don't know anyone

Here are some reasons why you should be using LinkedIn:

It's free. LinkedIn is completely free to use. The only cost associated with using the platform is if you pay for services such as InMail or Sponsored Updates.

It's professional. LinkedIn is a great way to connect with other professionals in your industry or niche, which means that you can build relationships with people who might be interested in buying from your company down the road. It also helps you keep track of important industry trends so that you know what's going on and how to adapt accordingly.

When someone accepts your request for connection on LinkedIn, they're giving their permission for you to send them messages via InMail or regular email — which means you have an opportunity to build a relationship with them before ever meeting them face-to-face if need be!

You can create a portfolio page on LinkedIn that shows off your work experience and skillset. If you want, list all your past employers, generate and give recommendations from past work colleagues and show off an extra project you worked on on the side in Lockdown. You want people who are looking at your profile to see that you know what you’re talking about in your field. You can also use this space to include links to articles or blog posts that showcase your knowledge on a certain topic.

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Utilising LinkedIn as a Lead Generation tool

Are you a business owner who is looking to grow your business?

Are you sick of the time and effort it takes to generate leads? Do you want to focus on building relationships with potential customers?

Over 500 million people use LinkedIn to connect to the people they know, find jobs, and hire new talent. We have a proven track record of building successful B2B accounts, helping business owners stand out from the rest, utilising our expertise and experience in online marketing techniques such as SEO, Social Media Marketing, Email Marketing and Web Analytics.

With so many people on LinkedIn, it can be difficult for businesses to stand out from the crowd. If you want to take your business to the next level, it’s important that you have a strategic approach when it comes to using LinkedIn. If you're not using it right, then it can be a waste of time and money. 

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How Outsourcing your Linkedin Management and Lead generation can help your business.

The following are some reasons why outsourcing your linkedin management can help your business:

Outsourcing your lead generation will allow you to focus on other aspects of your business. Instead of spending hours trying to find leads, you can have someone else do it for you. The only thing that you need to do is provide the information about what type of people you want to reach out to. This will allow the agency to find prospects that match those criteria and send out messages on your behalf. Once the company has reached out and received responses from these prospects, they will report back and let you know how things are going.

You'll be able to save money by outsourcing your Linkedin management because it's cheaper than hiring an employee in-house or paying someone who works full-time at this task only. It also allows you to pay only for the hours that they work, which is a huge advantage over paying someone full-time. With this type of arrangement, there's no need for benefits or vacation time either! Additionally, you know you’re paying for an expert in the field, as opposed to someone who has just dabbled in the subject.

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How we can help with Linkedin Management and Lead Generation

Here at New Vision, our LinkedIn experts will ensure that your business page is set up correctly, that your profile establishes you as a leader in your field, and that we engage with all of your connections (including new warm introductions). We are all about helping you grow your business through effective use of LinkedIn for lead generation, profile growth and relationship building.

Every month we will review the growth of your company page, personal profile and of our efforts, checking how we can maximise the impact of our efforts, helping to continually advance your business. We take away the stress associated with LinkedIn so that you can focus on converting prospects, whilst we fill your calendar with high-quality, relevant connections who are interested in what you do.

Your marketing shouldn't be intrusive — it should make your audience smile. We'll help you get in front of the right people and expand your reach, brand awareness and grow your leads!

New Vision provides an earned media approach that drives traffic, website engagement and brand awareness using the world's largest professional network, LinkedIn.

With us at the helm, you'll enjoy access to net new business prospects and reactivate old leads that will result in immediate revenue for your company.

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