EPC Improvements - Photography and Videography Day

Our latest job for corporate videography and photography production was for EPC Improvements in Chelmsford. Our drone captured photos and videos for businesses in Essex.

On Thursday 5th May, Rob and Liam of New Vision Marketing ventured out of Essex to help EPC Improvements, a leading residential renewable energy provider based in Chelmsford, capture high-quality, professional photo and video content for their website, social media channels and for in-print media. Ultimately, the main aims of EPC’s interest in commercial photography and videography are to increase enquiries and public perception of EPC Improvements within Chelmsford and further across the United Kingdom.

We set off early, heading for Hertfordshire. The goal for the day: create scroll-stopping corporate photography and videography content to be shared across Facebook and Instagram, mainly to promote EPC as the reputable company for solar panels, head pumps and underfloor heating in Essex and surrounding counties.

Liam visited each site with Goncalo from EPC Improvements to ensure we were meeting all the key objectives for the day. As well as Rob tagging along to liaise with the client and capture behind the scenes content, Liam was also joined by his trusty DJI MAVIC PRO Drone! Liam’s drone films in the highest-recognised quality available, 4K. This allowed us to produce incredible business videography content showing off the installed solar panels on top of the properties, which would have otherwise been inaccessible. We have no doubt that this drone footage adds a lot of value to the videos we’ve created, just take a look below at some of the raw shots we took!

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Content we created includes: 

  1. Photos and videos of the instals. This included pumps, tanks, valves, metres and other interesting stuff.
  2. Exterior photo and videos of the property
  3. Drone footage of installed EPC products with ‘the context’ of the property
  4. Interview-style testimonials of happy EPC Improvements customers’

We filmed in consideration of creating the most value for money possible for EPC Improvements. We were conscious of the fact that from these footage days, the company may wish to use the corporate content for their Instagram, Facebook, TikTok, Linkedin, their Website, Youtube and for in-print marketing materials. Therefore, we looked at how we could capture content suitable for the above channels. Our final verdict of what content to shoot included consideration for all the above platforms and more, even including interviews with customers and 4K professional drone footage.

Over the course of the day, we visited three separate instals, some of heat pumps, some of solar panels, some of under-floor heating; and some of all three! 

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The plan now is to create some awesome case study video adverts for EPC Improvements. We aim to create a before and after style video for each property, showcasing not only the benefits of choosing renewable energy, but also justifying why someone would be smart to chose EPC for their heat pumps and solar power solutions.

Next, we’ll also get some ‘talking head’ content including different members of staff from EPC Improvements. This content will predominantly be used for brand awareness campaigns although we could consider using a staff member and customer dialogue to portray the benefits of solar-powered renewable energy for a lead generation campaign.

We can’t wait to show you the finished videos… but for now, we can only give you a little tease! Bare with……….

If you’re interested in having scroll-stopping content for your brand, drop us a call or email us and one of the team will be in touch within 24 hours. 

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