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Choosing the right Marketing Agency for your Essex Business

When looking to get assistance from a creative agency in Chelmsford, it can be hard to choose. There are over 50 marketing companies registered in Chelmsford providing creative and digital marketing services to Essex Businesses - each one with their own competitive edge and specific experience.

There are even differences between creative agencies, digital agencies and marketing companies in Chelmsford. 

It is important to consider what the difference is between a creative agency and other marketing agencies in Essex.

What is the difference between a Creative Agency and a Digital Marketing Agency?

While some marketing agencies may provide services which overlap and complement a creative agency, many digital agencies focus on one particular service or category within marketing.

A brief summary is included below:

What is a Design Agency?

A design agency offers mostly design services for a variety of visual mediums, including print and digital. This may be branding, content production and graphic design.

A digital agency has more of a focus on digital methods of marketing, particularly bringing together creative aspects of advertising such as videography or content creation and appropriately transposing the relevant messages across the most-appropriate channels by means of pay-per-click advertising, website updates, search engine optimisation and lead generation.

What is an Advertising Agency?

An advertising agency focuses specifically on advertising through both traditional and innovative methods. Traditional methods that spring to mind first include TV, radio, and newspaper, although there are many other marketing mediums - including billboards, and more recently; social media influencers. These advertising agencies in Chelmsford are likely to be campaign-focussed - working with you for a specific product launch, segment drive or new company-wide initiative. An advertising agency may or may not provide marketing services. 

What is an PR Agency?

A PR (Public Relations) agency: Whereas New Vision Marketing specialises in digital marketing including websites, photo/video content and SEO/PPC, PR agencies offer mainly-text-based promotional and content distribution services to increase brand exposure both locally, nationally and internationally; depending on your goals.

What is an SEO Agency?

An SEO (Search Engine Optimisation) agency  on various on-site and search marketing strategies and tactics to increase traffic and lead gen. 

What is an Social Media Marketing Agency?

A Social media marketing agency specialises in social strategies and, oftentimes, the management of social media accounts.

There are many services a creative agency provides. Whether you need them to fill in the gaps in your marketing team or take the reins entirely, your brand can benefit from a creative agency’s help.

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